'Cause you're hot then you're cold
You're yes then you're no
You're in then you're out
You're up then you're down
You're wrong when it's right
It's black and it's white
We fight, we break up
We kiss, we make up
What's it going to be, Brooklyn? In or out? Analytics or not?
In 2010, the Brooklyn Nets hired Milton Lee, a Wall Street quant, to be the organization's Director of Basketball Operations. Lee was "responsible for overseeing the Nets' statistical and analytical efforts." Lee's hiring was the beginning of an investment in analytics. Hot.
After one year in his position, Lee's title (and responsibilities) changed. Lee is now the General Manager of Minor League Operations, responsible for the Nets' D-League affiliate. Today, there are no talks of an analytics department nor is there any listing of a person responsible for heading up such a department. The current Manager of Basketball Operations is Marivic Lardizabal; she's responsible for logistics and does nothing with analytics. Cold.
In 2013, Jason Kidd was named head coach of the Brooklyn Nets. For his staff, Kidd brought on Charles Klask, a former stat guy for the Detroit Pistons. Earlier that year, the Nets had promoted their stat consultant, Scott Sereday, to a full-time position. These actions were considered to signal an "analytics shift" for the organization. The team was becoming more invested in analytics. Yes.
While last season's coaching staff may have been familiar with a player's RAPM or WS, don't expect anything of the sort from the new staff. Klask is no longer with the organization, having returned to the Pistons. To top it all off, the Nets hired Lionel Hollins to be the team's head coach. Hollins has vehemently expressed his anti-analytics stance and infamously confronted with the Memphis Grizzlies "pro-analytics" front office. No.
"We get hung up on statistics a little too much, and I think that's a bad trait all over the league that's taken place. And the media has done it because it's easy to go to the stats to make a point or to build up a player or tear down a player. Just the analyzing, I see it every time listening to talk show radio. You've got guys spouting off stat after stat after stat. The bottom line is going out and contributing to your team for winning."
Lionel Hollins, in January 2013
It'll be interesting to see how the Nets move forward. With this Hollins hiring, it seems the organization has no plans on building an analytics department. Four years ago, the organization appeared to be an early adopter, snagging an Ivy League grad and Wall Street trader for its front office. Today, they appear to be one of the most "anti-analytics" organizations in the NBA while drawing parallels to a Katy Perry song.